Who Are We?
ROLLerUP Solutions Inc is a leading provider of bespoke security and shade solutions, dedicated to enhancing the safety, comfort, and energy efficiency of homes and businesses across the Greater Toronto Area (GTA). With over a decade of industry expertise, we specialize in custom roll-up shutters designed for a variety of applications, including garage doors, windows, patio doors, laneway gates, concierge desks, and storefronts.
Our approach is client-centric, focusing on delivering tailored solutions that meet specific job requirements and exceed expectations. We pride ourselves on our commitment to quality, ensuring every product we offer is of the highest standard, combining durability, functionality, and aesthetic appeal.
At ROLLerUP, we believe in creating value through innovation and exceptional service. Our dedicated team is passionate about fostering long-lasting relationships with our customers and suppliers, built on trust, reliability, and mutual respect. We strive to offer competitive pricing without compromising on quality, ensuring our clients receive the best possible return on their investment.
Our Vision:
Bring North American homeowners and businesses to the next level of comfort..
Mission statement:
Improve our clients life quality by providing innovative security & shade solutions
Our Projects
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Get a Free Estimate on Security Shutters
Protect your family and home with the superior security shutters of ROLLerUP. We’re your trusted partner in Toronto. Start today with a free estimate and learn how our services for security shutters can enhance your property’s safety and comfort. We offer a range of solutions, from roll-up doors to energy-efficient shutters, ensuring you find the right fit for your needs.
Meet The Team
Eugene Ladizinsky
Co-Founder & Chief Financial Officer, Chief Operating Officer
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Eugene Ladizinsky
Co-Founder & Chief Financial Officer, Chief Operating Officer
Eugene is a driving force at ROLLerUP Solutions Inc., wearing multiple critical hats: Co-Founder, CFO, COO. His strategic vision, deep industry knowledge and operational discipline are foundational to our position as Ontario’s premier provider of luxury security and shade solutions.
With over a decade of experience in the construction sector and now leading the financial and operational direction of ROLLerUP, Eugene brings a rare blend of technical insight and executive leadership. His hands-on background in construction gives him an intimate understanding of installation, project flow, regulatory compliance and partner management, while his financial acumen ensures the company’s growth trajectory is both sustainable and scalable.
Eugene led the development of our franchise model—defining the tiered structure, revenue streams, centralized systems and partner onboarding process. He ensures that each element—from royalty structures to training modules to Zoho integrations—is aligned with ROLLerUP’s long-term growth goals. His leadership ensures our team moves forward with clarity, discipline and a focus on delivering premium quality at every turn.
Known internally for his clear communication style, strategic mindset and insistence on excellence, Eugene sets the tone for ROLLerUP’s culture: collaborative, innovative and performance-driven.
In His Own Words
Best part of your job: “Seeing our vision become reality—when our partner-locations open, clients are thrilled, and our team knows we built something meaningful together.”
What drives ROLLerUP’s success: “Alignment between vision and execution. When systems, people and products work in harmony, the premium experience becomes real.”
Where you’ll find me when I’m not working: “Reading, fishing, golfing, or on the mats training Brazilian Jiu-Jitsu—anything that challenges the mind or sharpens discipline.”
Favourite mantra: “Strategy without execution is just good ideas. We execute.”
Motto: “Lead smart. Operate sharp. Grow steady.”
Alex Chikaliov
Co-Founder & Chief Executive Officer
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Alex Chikaliov
Co-Founder & Chief Executive Officer
Alex is the Co-Founder and CEO of ROLLerUP Solutions Inc., where his vision, leadership, and technical expertise drive the company’s continued growth and reputation as Ontario’s leader in premium security and shade systems. He oversees all aspects of operations—from product development and installation quality to digital infrastructure and customer experience—ensuring that ROLLerUP delivers exceptional results on every project.
With a background in engineering, automation, and business management, Alex has spent over a decade refining the processes that make ROLLerUP both efficient and scalable. He played a key role in building the company’s technology foundation, introducing advanced tools such as Zoho One for CRM, workflow automation, and customer engagement. His approach combines operational precision with a passion for innovation, setting new benchmarks for quality and service in the security and shading industry.
Under Alex’s leadership, ROLLerUP has evolved from a specialized installer into a full-scale design, manufacturing, and franchise-ready brand—trusted by homeowners, contractors, architects, and property managers across Canada. His focus on reliability, craftsmanship, and digital transformation continues to shape the company’s forward-thinking culture.
In His Own Words
Best part of your job: “Seeing the whole system come together—from initial quote to final installation—knowing we built something efficient, repeatable and high-calibre.”
What makes great operations: “A great system keeps the client experience consistent, makes our team confident, and supports growth without sacrificing quality.”
Where you’ll find me when I’m not working: “In the workshop—working on a custom build or tweaking the next prototype. Or outdoors with a good ski run in mind.”
Favourite gear: “A high-precision digital caliper—if we’re talking craftsmanship, details matter.”
Motto: “Operate with purpose. Scale with precision.”
Jennifer Kearns
Vice President of Sales
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Jennifer Kearns
Vice President of SalesJennifer leads the sales division at ROLLerUP Solutions Inc., where she drives strategic growth, strengthens client partnerships, and ensures our sales initiatives reflect the premium value and performance that define the ROLLerUP brand.With a strong foundation in customer relationship management and business development, Jennifer brings a proactive, results-oriented approach to the team. Before joining ROLLerUP, she built valuable experience in sales and client engagement roles, sharpening her ability to understand customer needs, tailor solutions, and close high-impact opportunities. Her education and industry background underpin a sales leadership style that emphasizes clear communication, strategic planning, and long-term client success. Jennifer is known for her ability to balance analytical insight with genuine customer care—making sure every client feels heard, understood, and confident in their investment. Her leadership helps keep the sales process efficient, transparent, and aligned with ROLLerUP’s high standards for quality and service.In Her Own Words
Best part of your job: “Building relationships that lead to real solutions—when a client feels confident we’ve elevated their space, that’s success.”What drives great sales: “Listening first, then aligning our products to what the client truly values.”Where you’ll find me when I’m not working: ???Favourite product: “Our automated shading systems—they bring comfort and lifestyle together in a way that truly enhances everyday living.”Motto: “Sales isn’t just numbers—it’s trust and delivery.”
Marina Ladizinsky
Customer Service, Finance & Operations Manager
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Marina Ladizinsky
Customer Service, Finance & Operations Manager
Marina leads the financial, administrative, and customer-service operations at ROLLerUP Solutions Inc. She ensures that every process—from client invoicing and payroll to service coordination and franchise operations—runs smoothly, accurately, and on schedule. Her structured approach and strong leadership keep the company’s daily operations organized and aligned with long-term growth goals.
Before joining ROLLerUP, Marina built a solid foundation in finance, analytics, and operations management. She holds a Bachelor’s degree in Economics from Ben-Gurion University of the Negev, where she developed her analytical mindset and attention to detail. Her experience across energy and service-oriented industries shaped her ability to balance efficiency with exceptional customer care—qualities that now define her role within ROLLerUP.
Known for her calm precision and results-driven approach, Marina is the person who ensures that nothing slips through the cracks. She is instrumental in maintaining clear communication between departments and in supporting ROLLerUP’s expansion and franchise systems.
In Her Own Words
Best part of your job: “Seeing everything come together—when finance, service, and operations all move in sync and our customers feel the difference.”
What makes great operations & service: “Clarity, consistency, and care. When everyone knows their part and the customer sees our effort, that’s excellence.”
Where you’ll find me when I’m not working: “On the dance floor—Latin dance is my passion and my way to recharge.”
Favourite treat: “Classic dark chocolate with sea salt—simple, balanced, and timeless.”
Motto: “Precision + service = trust.”
Liza Borzenko
Customer service specialist
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Liza Borzenko
Customer service specialist
Liza joined RollerUp in November 2023 and brings a strong background in operations and coordination. She is the calm, organized presence behind RollerUp’s operations, keeping projects on track from start to finish. She enjoys using her planning skills to manage scheduling, coordinate field teams, and ensure every installation and service request runs smoothly, so both clients and the team have a seamless experience.
Known for her reliability, attention to detail, and proactive approach, Liza keeps clients informed and supports the team in delivering consistent, efficient results.
Before joining RollerUp, she gained experience in administrative and customer-facing roles across multiple industries, which helped her develop the communication, problem-solving, and organizational skills she brings to every project today.
In Her Own Words
Best part of your job: Planning and coordinating projects so everything runs smoothly and on schedule.
What makes great service: Clear communication and attention to detail.
Where you’ll find me when I’m not working: Spending time with family, enjoying the outdoors, and being around animals.
Favourite treat: Sushi, it’s always my go to!
Motto: Be kind.
Doron Strum
Service Manager
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Doron Strum
Service Manager
Doron is ROLLerUP’s Service Manager, overseeing all post-installation operations, service calls, and maintenance programs. He leads our service team with precision and professionalism, ensuring that every client receives prompt, high-quality support—from warranty requests and system upgrades to scheduled inspections and troubleshooting.
Before joining ROLLerUP, Doron built a remarkable and diverse career spanning logistics, operations, and law enforcement. A former police investigator and detective, he developed exceptional analytical and problem-solving skills that now define his approach to managing complex service issues. His ability to assess situations quickly, communicate clearly, and coordinate multiple moving parts makes him a natural leader in high-pressure environments.
His prior experience as Logistics Manager at Ben & Jerry’s Ontario further refined his operational expertise, giving him a strong command of scheduling, resource allocation, and field coordination. This unique combination of investigative discipline and logistical precision makes Doron’s understanding of security shutters and access-control solutions truly unmatched in the industry.
Within ROLLerUP, Doron is known for his reliability, integrity, and relentless commitment to service excellence. Whether managing a technical support case or ensuring crews have everything they need before heading to a site, he operates with the same attention to detail that defined his years in law enforcement.
In His Own Words
Best part of your job: “Seeing a problem solved completely—the client feels safe, the product performs flawlessly, and the team leaves the site proud of their work.”
What makes great service: “Preparation and accountability. A client should always know exactly what’s happening and trust that it’ll be done right.”
Where you’ll find me when I’m not working: “Spending time with my family, watching a good game, or tinkering in the garage.”
Favourite tool: “My cordless impact driver—it never lets me down.”
Motto: “Service and security both depend on discipline—get the details right, and everything else follows.”
Louri Vlaskin
Technicians
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Louri Vlaskin
Technicians
Bio coming soon!
Valentyn Tolchenko
Technicians
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Valentyn Tolchenko
Technicians
Bio coming soon!
Roman Kotsiubynskyi
Technicians
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Roman Kotsiubynskyi
Technicians
Bio coming soon!
Alex Zakharian
Technicians
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Alex Zakharian
Technicians
Bio coming soon!
Jenny Golomedov
Senior Account Manager
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Jenny Golomedov
Senior Account Manager
Jenny is a Senior Account Manager at ROLLerUP Solutions Inc., where she works closely with homeowners, contractors, and partners to ensure every project is handled with professionalism and attention to detail. She plays a key role in guiding clients through the process—from the first consultation to final delivery—making sure their needs are clearly understood and the solutions provided align perfectly with their expectations.
With a strong focus on relationship-building and client satisfaction, Jenny brings a proactive and organized approach to managing accounts. She works closely with the sales, service, and operations teams to keep projects moving efficiently while maintaining clear communication with clients at every stage. Her ability to balance multiple projects while maintaining a personal connection with each customer makes her a trusted advisor for many of our clients.
Jenny is known within the team for her positive energy, strong work ethic, and commitment to delivering results. Her approach to client management reflects ROLLerUP’s philosophy—combining professionalism, responsiveness, and genuine care for the customer experience.
In Her Own Words
Best part of your job: “Building strong relationships with clients and seeing a project come together from the first conversation to the finished result.”
What makes great client service: “Communication and trust. When clients feel confident they’re being taken care of, everything works better.”
Where you’ll find me when I’m not working: “Reading a good book, working out at the gym, or enjoying deep house music and dancing at raves.”
Family life: “A lot of my free time is spent at arena rinks and basketball courts cheering on my boys.”
Favourite motto: “Stay focused, stay positive, and keep moving forward.”
Saro Shishmanian
Account managers
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Saro Shishmanian
Account managers
Bio coming soon!
Matt Steenhoek
Account managers
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Matt Steenhoek
Account managers
Bio coming soon!
